<p>Sponsors:</p><ul><li><a href="https://rollbar.com/fullstackradio">Rollbar</a>, sign up at https://rollbar.com/fullstackradio to try their Bootstrap Plan free for 90 days</li><li><a href="https://www.hired.com/fullstackradio">Hired</a>, sign up at https://www.hired.com/fullstackradio to double your signing bonus to $2000 if you get a job through Hired</li></ul><p>Links:</p><ul><li><a href="https://course.testdrivenlaravel.com/early-access">Test-Driven Laravel Early Access</a>, Adam's TDD course</li><li><a href="https://userscape.com/">UserScape</a>, Ian's business</li><li><a href="https://www.helpspot.com/help-desk-software">HelpSpot</a>, UserScape's help desk product</li><li><a href="https://ianlandsman.com/2016/11/14/shady-tactics-in-our-midst/">Shady Tactics in our Midst</a> from Ian's blog</li><li><a href="https://ianlandsman.com/2016/11/15/shady-tactics-round-2/">Shady Tactics, Round 2</a></li><li><a href="https://ianlandsman.com/five-figure-sale/">Securing the Five-Figure Sale</a>, Ian's new free eBook on landing enterprise sales</li><li><a href="https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=sr_1_1?ie=UTF8&amp;qid=1481129280&amp;sr=8-1&amp;keywords=lean+startup">The Lean Startup</a></li><li><a href="https://meetedgar.com/">Edgar</a>, social media tool with invite-only sign up flow</li></ul>

In this episode, Adam talks to Ian Landsman about shady marketing tactics that will turn your customers against you, and how to be more authentic with your marketing strategy.

Full Stack Radio

55: Ian Landsman - Shady Marketing Tactics That Will Hurt Your Business