Topics include:<ul><li>Brainstorming ideas vs. paying attention to your own problems</li><li>Why it's smart to start with a product that might never make a million dollars a year</li><li>Should you avoid markets with competition?</li><li>Why it's a good idea to build something for fewer people</li><li>Strategies for figuring out how many people have the problem you're trying to solve</li><li>Why you should start marketing before you start building</li><li>When should you start charging money for your product?</li><li>Why getting 1,000 customers is extremely hard and how that affects your pricing</li><li>Why you don't need an audience to build a software product</li></ul>Sponsors:<ul><li><a href="https://cloudinary.com/users/register/free?utm_source=fullstackradio&amp;utm_medium=Sponsored_Podcast&amp;utm_content=fullstackradio_PodCast">Cloudinary</a>, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free</li><li><a href="https://www.digitalocean.com/?refcode=74a1c5d63dac&amp;utm_source=fullstackradio&amp;utm_medium=podcast&amp;utm_campaign=DO_Dev_Signup_Cold_FullStackRadio_Podcast">DigitalOcean</a>, get your free $50 credit at <a href="https://do.co/fullstack">do.co/fullstack</a></li></ul>Links:<ul><li><a href="https://robwalling.com">Rob's website</a></li><li><a href="https://www.startupsfortherestofus.com">Startups for the Rest of Us</a>, Rob's podcast</li><li><a href="https://drip.com">Drip</a>, the last software business Rob built</li><li><a href="https://tinyseed.com">TinySeed</a>, Rob's startup accelerator for bootstrappers</li><li><a href="https://microconf.com">MicroConf</a>, the conference Rob organizes</li><li><a href="https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping/">"The Stairstep Approach to Bootstrapping"</a></li><li><a href="https://robwalling.com/2010/10/14/startup-marketing-part-6-why-you-should-start-marketing-the-day-you-start-coding/">"Why You Should Start Marketing the Day You Start Coding"</a></li><li><a href="https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369">"Traction"</a> by Gabriel Weinberg</li><li><a href="https://ryanbattles.com/saas-marketing-essentials">"SaaS Marketing Essentials"</a> by Ryan Battles</li><li><a href="https://startupbook.net/">"Start Small, Stay Small"</a>, Rob's book</li></ul>

In this episode, Adam talks to Rob Walling about choosing, validating, and marketing a viable software product.

Full Stack Radio

125: Rob Walling - Choosing the Right Product Idea