Full Stack Radio

A podcast for developers interested in building great software products. Hosted by Adam Wathan.

125: Rob Walling - Choosing the Right Product Idea

In this episode, Adam talks to Rob Walling about choosing, validating, and marketing a viable software product.

Topics include:

  • Brainstorming ideas vs. paying attention to your own problems
  • Why it's smart to start with a product that might never make a million dollars a year
  • Should you avoid markets with competition?
  • Why it's a good idea to build something for fewer people
  • Strategies for figuring out how many people have the problem you're trying to solve
  • Why you should start marketing before you start building
  • When should you start charging money for your product?
  • Why getting 1,000 customers is extremely hard and how that affects your pricing
  • Why you don't need an audience to build a software product