Full Stack Radio

A podcast for developers interested in building great software products. Hosted by Adam Wathan.

123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"