Topics include:<ul><li>Building website templates vs. a UI kit</li><li>Should the product be positioned as a UI library or an educational resource?</li><li>One-time purchase pricing vs. subscription pricing vs. some combination of the two</li><li>Why marketing features can sometimes be better than marketing benefits</li><li>"Dribbble but with code"</li></ul>Sponsors:<ul><li><a href="https://cloudinary.com/users/register/free?utm_source=fullstackradio&amp;utm_medium=Sponsored_Podcast&amp;utm_content=fullstackradio_PodCast">Cloudinary</a>, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free</li><li><a href="https://www.digitalocean.com/?refcode=74a1c5d63dac&amp;utm_source=fullstackradio&amp;utm_medium=podcast&amp;utm_campaign=DO_Dev_Signup_Cold_FullStackRadio_Podcast">DigitalOcean</a>, get your free $50 credit at <a href="https://do.co/fullstack">do.co/fullstack</a></li></ul>Links:<ul><li><a href="https://tailwindcss.com">Tailwind CSS</a></li><li><a href="https://twitter.com/adamwathan/status/1112101755888648192">Tweet previewing the Tailwind component directory</a></li><li><a href="https://blog.sketchapp.com/versioning-licensing-and-sketch-4-0-8ad98783e9ba">Article on Sketch pricing model</a></li><li><a href="https://megamaker.co/club/">MegaMaker Club</a></li><li><a href="https://thermostat.io">Thermostat</a>, the NPS survey software Ian is working on</li></ul>

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Full Stack Radio

123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product