Full Stack Radio

A podcast for developers interested in building great software products. Hosted by Adam Wathan.

121: Benedikt Deicke - Building Userlist.io

In this episode, Adam talks to Benedikt Deicke about building Userlist.io, a new email automation product for SaaS businesses that he recently launched with his co-founder Jane Portman.

Topics include:

  • The risks and technical challenges of building client-side API integrations and why Benedikt decided to focus on a server-side integration for launch
  • Building Userlist with Ember instead of trendier tools like React
  • How the Ember app authenticates with the Rails API
  • Strategies for keeping email deliverability high for Userlist's customers
  • How Benedikt built Userlist's complex segmentation engine by creating a custom AST structure and compiling it to SQL
  • How the automation and email scheduling system works